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How to promote your activity

There are 18 forms of media to promote sport and physical activity in Islington for free.

Sport England

Sport England has:

  • information about marketing
  • a wide range of resources with information and insight on a range of topics
  • a photo library you can use to download sports photographs.

Islington Council

  • The Active Islington section on the council website lists sport and physical activity in the borough. It links to the Islington Directory, which has detailed information about sport and activity. To add an activity contact john.thorne@islington.gov.uk
  • Heatwave lists activities for children and young people in the summer and at Easter. Register and add events
  • Islington Life is the council’s quarterly printed magazine, and website. It also has a Twitter account with over 10,000 followers, a Facebook page and Instagram account. To submit content contact islingtonlife@islington.gov.uk
  • Islington Council has 19,000 followers on Twitter. Become a follower of @IslingtonBC, send a tweet and ask for it to be re-tweeted by contacting communications@islington.gov.uk
  • izzy-info is Islington’s online directory of advice, information and services for young people. To have a service included contact islington.info@ckcareers.org.uk
  • The Family Information Service has a Facebook page to promote any events and activities for children, young people and families. To promote your event or activity contact fis@islington.gov.uk
  • SignPost – the online newsletter for Islington’s Deaf Community, presented in BSL with English subtitles – includes information relevant to deaf people and details of Submissions of up to 250 words should be sent to signpost.newsletter@islington.gov.uk.

Youth hubs, schools and children’s centres

Electronic noticeboards in Lift and Platform youth hubs for 13-19 year olds can display messages on an A4 pdf. The display screens are high so use few words and a large font. Send to mary.brown@isledon.co.uk

To ensure that the offer to schools and children’s centres is effectively coordinated and gets to the best person please contact Michael Peet (School Competitions and Sport Development Officer) to discuss how best to promote your support: michael.peet@islington.gov.uk

  • A school PE and sports newsletter is sent to PE leads in primary schools every half term. To request for an activity to be included please contact michael.peet@islington.gov.uk
  • A schools’ bulletin is sent twice a week to school headteachers in term time. To request for an activity to be included complete the schools’ bulletin template available from john.thorne@islington.gov.uk
  • Circulars are sent weekly, usually Thursday, to children’s centres and nurseries. To request for an activity to be included complete the children’s centre template (available from john.thorne@islington.gov.uk) and send by Wednesday for inclusion to EYAdmin@islington.gov.uk.

Leaflets and posters

Parks

Many parks have noticeboards to display posters for activities in individual parks To request to display a poster contact greenspace@islington.gov.uk.

Libraries and Islington Museum

The borough’s 10 libraries and Islington museum display leaflets and posters. They are distributed from Central Library. To request to display a leaflet or poster contact library.informationunit@islington.gov.uk.

Leisure centres

The 7 leisure centres run by GLL may display leaflets. To request to display a leaflet contact the relevant leisure centre:

Housing estates

Electronic noticeboards in housing blocks can display messages on a powerpoint slide for up to six weeks. To request a message on an electronic noticeboard, contact ENB@islington.gov.uk.

Noticeboards on housing estates can display posters. However, the space is very limited.

Electronic copies of posters can be forwarded to tenants’ and residents’ associations and community centres on housing estates.

To request to display a poster or a poster to be forwarded, contact: HCDT@islington.gov.uk.

Other: GPs, press release / photo opportunity

GPs and pharmacies

A weekly GP bulletin is sent to GP practices every Wednesday.  Complete and submit the GP bulletin form by Monday 5pm. The form is available from john.thorne@islington.gov.uk

Press release / photo opportunity

The press may be interested in human interest stories, though may not send a photographer. August is a good month when news is quiet.

Useful tips

Add to your website or other publicity a case study of how a user came along to your club/organisation and is now an active member of it. Why not make a video of your sport or activity and put it on your website or in emails? It will help promote you to potential users and parents of young potential users. The Sport Islington website has a share your story page especially for this.

Using social media such as Twitter or Facebook is a very effective way to promote your activity. Include a photo and web address in your tweet/post to increase the number of people you reach. In a tweet include relevant hashtags, and where possible link to what’s trending on Twitter or a current major sporting event, eg. Olympics, World Cup.

Why not make a video of your sport or activity and put it on your website or in emails? It will help promote you to potential users and parents of young potential users.

Make Sport Fun is a useful website for how to promote sport and physical activity.

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